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Buying En Primeur

Buying wine en primeur is the guarantee of obtaining the most competitive and lowest prices on the market by buying the wine directly while it is still aging in the barrel. To find out if it is appropriate to invest in a vintage, wine merchants and specialized journalists will tour the wine estates in preview and give their opinion to the general public at this time. For our part, we place purchase orders for our individual customers. The wines will then age for 24 months and will then be ready for delivery. The objective here is to self-finance your cellar by then reselling part of your wines. It is also a capital investment because some well-chosen wines increase in value over the years. A great wine from a famous castle, for example, will often be worth twice its price compared to its primeur purchase cost.